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Collection
Fleur
A home only feels complete when warmth, style, and personality are in harmony. The Fleur collection creates a loving bouquet of colors, shapes, and joie de vivre that makes the table shine. Gentle floral patterns unfold on fine porcelain dinnerware and shimmer in four warm shades. Sometimes tone-on-tone, sometimes vividly combined – but always in harmony and with loving details.
Dinnerware that is as varied as life itself – Create your own floral bouquet with Fleur .
Table culture with feeling
Colors that inspire, moments that connect
Carefree summer days, carefree moments, and the happiness of enjoying life together – this is exactly what the Summer Feast trend embodies. Lightness and joie de vivre come together in a style that radiates warmth and harmony. Fleur brings this mood to the table, while the floral patterns and clear shapes combine individuality and naturalness. Thanks to the many possible combinations, an individual bouquet is created that perfectly matches this colorful, informal lifestyle.
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Irresistible floral splendour
New Fleur items – coming soon
In 2026, the popular collection is being extended with exciting new items to create beautiful looks on your breakfast table and thrill all design fans. Each item complements the existing series like another flower in a bouquet – carefully selected, harmoniously coordinating and full of expression. Expand your crockery collection with vibrant mix & match looks and get ready for new gift and decoration ideas from the Fleur collection!

Harmonious aesthetics
Floral elegance with a modern twist
Floral patterns have a long tradition at Villeroy & Boch, but Fleur gives them a completely new power of expression. Graphic elements meet soft, flowing shapes and create a timeless design with a modern freshness. The fine lines and lively patterns give the premium porcelain a playful yet elegant look – stylish, sophisticated, and yet lightweight.
Fleur is a statement for everyday life – not too playful, not too classic, but the perfect balance of carefree modernity and a cozy atmosphere. The clear, minimalist design language underlines the timeless elegance and at the same time creates space for individual table designs.